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How Many People Can You Follow Daily on Instagram?

Have you ever wondered How Many People Can You Follow Daily on Instagram? Instagram is a great platform to connect with others and grow a brand. But don’t get too busy following a large number of other profiles on this social media platform, Instagram does have limits in place that dictate the maximum number of accounts you can follow, including How Many People you can Follow Per day.

Here, we’re breaking down everything you need to know about How Many People You Can Follow on Instagram, methods to grow your account, and which methods are the safest and most effective to help you see growth.

Instagram Follow Limits:

The Instagram follow limit is 7,500. This is the total number of people that you can follow from one account on the platform. The reason Instagram put this rule in place is to help reduce spam. If you exceed this limit and attempt to follow more than 7,500 people, you’ll see an error message, regardless of how many followers you have.

What’s more, Instagram has followed limits for each 24-hour period too; Instagram only lets you follow 200 people per day. This rule is also an effort to stop bots and spam accounts. Many people try to grow their Instagram accounts by following (and then later unfollowing) a large number of accounts. However, because of the daily Instagram follow limits, this method doesn’t work. It could even cause your Instagram account to be blocked.

Instagram Growth Methods (What You Should Do & Avoid):

There are several methods you can use to grow your Instagram. Here, we’re breaking down exactly how each method works, plus whether or not it’s a good idea to boost your account.

How Many People Can You Follow Daily on Instagram

Follow/Unfollow Method Limits:

If you use the follow/unfollow method, you follow a large number of other Instagram accounts and then unfollow them once they follow you back. Brands, influencers, and non-business accounts alike all use this method to attempt to grow their accounts.

Sometimes, people use the Instagram search feature to search for individual accounts to follow. More often, they go to a large account in their target audience, scroll through that account’s followers or following tab, and simply follow every account they see. Others work with a service that uses this method.

While this method might seem like an easy way to expose your profile to new people, it’s actually a very bad idea. It can put your account at major risk of being banned by Instagram; you’re only allowed to follow 200 other accounts per day and 7,500 total.

Instagram Comment & DM Method Limits:

Other people use the Instagram comment and/or DM method as they try to grow their accounts. With this method, you leave comments on other users’ posts, or you send them direct messages. Some people choose to do this manually and others purchase comments or DMs from services.

The comment and DM methods aren’t safe or effective for your account. Comments and DMs from strangers often come across as spammy, especially if you use a service that leaves automatic comments or sends automatic messages. Think about it: Have you ever followed an Instagram account because of an impersonal DM you found in your message requests folder? We’re guessing probably not.

Liking Method:

Another way to get more followers on Instagram is to use the liking method. With this method, you like one or more photos from other accounts. The idea is that when those users see your name pop up in their notifications, they’ll come back to check out your account.

The liking method is much safer than other methods. It’s reliable and effective, making it a great choice to help your IG account see growth. It’s also very subtle and unobtrusive (unlike following or DM-ing, which are too direct).


Growing your Instagram account is essential for personal users and businesses alike. While there are various methods to try, it’s crucial to stay within Instagram’s follow limits to avoid getting your account blocked or banned. Among all the methods, the liking method stands out as the safest and most effective option for boosting your follower count organically.

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