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What Does Reach Mean on Instagram? (Explained)

Instagram, one of the world’s most popular social media platforms, boasts billions of users. In the vast ocean of posts, photos, and stories, understanding the concept of “reach” is crucial for anyone looking to make a mark. In this article, we will explore What Does Reach Mean On Instagram, why it’s vital, how it differs from impressions, and strategies to enhance it. Let’s dive in.

Why is Instagram Reach Important?

Imagine you’re a marketer responsible for a brand’s online presence. You hire copywriters and photographers to create compelling content. To ensure this investment is worthwhile, you need to know the reach of your previous posts and stories. Instagram reach provides this valuable insight, enabling you to make informed decisions about your content strategy.

For brands aiming to increase brand awareness and recognition, monitoring and increasing Instagram reach should be a daily task. Why? Because it helps you gauge your followers’ engagement with your content. Building relationships with your audience is pivotal for a brand’s success. Understanding which type of content resonates with your audience allows you to tailor your strategies accordingly. Sometimes, Instagram reach and impressions are used interchangeably, but they are distinct metrics.

How to Check Instagram Reach?

Thankfully, you don’t need to manually crunch numbers because Instagram automatically tracks these metrics. However, you must have a Business or Creator account to access this data. Instagram begins sharing analytics when you switch to one of these account types.

Monitoring Reach

You can monitor the reach of your story, post, and profile.

  • For stories, swipe up on the image or video and find “Accounts Reached.”
  • For posts, swipe up on “Post Insights” and navigate to the “Reach” tab.

Alternatively, you can find this information in Instagram Insights. Click the hamburger menu in the upper right corner, then navigate to “Insights.” You can view metrics for a selected preset or choose a custom time frame within the last 90 days.

What Does Reach Mean on Instagram

How to Increase Instagram Reach?

Now that you know how to track your Instagram reach, let’s explore seven effective strategies to enhance it:

1. Choose the Best Timing

Understanding when your followers are most active is key to increasing reach. Posting at optimal times, such as weekend mornings and evenings or during weekday commutes, can boost your post’s visibility. Instagram Insights can provide data on your followers’ activity, helping you schedule posts for maximum impact.

2. Share User-Generated Content

Harness the power of content created by your satisfied customers. Repost stories that mention your brand and create posts featuring user-generated content (UGC). Instagram’s algorithms prioritize customer interactions, so posts and stories with UGC may rank higher. Such content is not only more trustworthy but also memorable.

3. Go Live

Live broadcasts can significantly increase your visibility on Instagram. When you go live, your followers see you at the front of their Stories feed, making you more prominent. Even if users don’t watch your livestream, your brand awareness increases. Additionally, live sessions offer opportunities to connect with your audience on a personal level.

4. Incorporate Niche Hashtags

Hashtags are vital on Instagram. Use specialized tools to discover popular hashtags in your niche. Incorporate both niche and trending hashtags in your posts to increase organic reach. The more hashtags you use, the more likely your content will be discovered by new users.

5. Use Geolocation

Tagging the locations of your stories and posts can boost reach, especially among users interested in specific places. Geolocation helps travelers and locals discover your content more easily, expanding your audience.


Understanding Instagram’s reach is pivotal for anyone aiming to thrive on this platform. It’s the key to making informed decisions, building relationships with your audience, and increasing brand awareness. By following the strategies mentioned in this article, you can unlock the full potential of Instagram reach and propel your brand to new heights.

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